Business Writing Performance-Based Objectives Upon successful completion of this course, students will be able to: • Organize and write clear and concise email and instant messages that are appropriate to your company's business culture. • Write effective business communications. • Write letters that are clear, precise, and appropriate to your audience. • Organize and write a business proposal, complete with visuals, and an executive summary that employ effective strategies of persuasion. Course Content Lesson 1: Writing Email and Other Electronic Communication Organize Your Materials Write an Email Write Instant Messages Lesson 2: Writing Effective Business Communication Analyze Your Audience Write an Internal Announcement Write an Email Responding to Routine Requests Write an Email to Respond Positively to Customer Complaints Write Bad-News Messages Lesson 3: Writing a Business Letter Write a Business Letter Write a Thank-You Letter Lesson 4: Writing Business Proposals Persuade Your Audience Write an Executive Summary Use Visuals |
| Everything about business comes down to PEOPLE. Where in business can we escape the impact of human care, human creativity, human commitment, human frustration, and human despair? There is no reason for anything in business to exist if it does not serve the needs of people. -Bruce Cryer, Re-Engineering the Human System |
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