Writing for a Global Audience Course Description

You are a content developer with a project to localize content into
other languages. You have already written the text, or you are
planning to write it, and you want to have the content localized as
cost effectively as possible. You need to identify and eliminate
cultural language patterns from your source content, so that you
can effectively and efficiently localize the content. In this course,
you will prepare content for localization.

Course Objective: You will prepare content for localization.

Target Student: This course is intended for content developers,
trainers, marketing professionals, writers of documentation and
technical specification, and product developers who need to create
content that is effective and appropriate for a global audience.

Prerequisites: There are no prerequisites for this course.

Performance-Based Objectives

Upon successful completion of this course, students will be able to:
  • create a localization strategy, analyze content to identify
    problem areas, and write content suitable to be localized.

Course Content

Lesson 1: Preparing Content for Localization
Topic 1A: Prepare to Localize Content
Topic 1B: Identify Cultural Language Patterns
Topic 1C: Write for Localization
Everything about business comes down to PEOPLE.
Where in business can we escape the impact of
human care, human creativity, human commitment,
human frustration, and human despair? There is no
reason for anything in business to exist if it does not
serve the needs of people.
-Bruce Cryer, Re-Engineering the Human System

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